MSO Wins Prestigious Australia China Business Award

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HONG KONG: The Melbourne Symphony Orchestra (MSO) has won the 2019 AustCham Westpac Australia-China Business Award for Business Innovation, Creative Industries and the Digital Economy.

Accepted by the Honourable Linda Dessau AC, Governor of Victoria and Patron of the MSO, this prestigious award acknowledged the MSO’s excellence and innovation in forging meaningful connections and partnerships with China, and for its ongoing commitment to developing its respective artists and audiences.

“We are delighted to have been recognised for our efforts in strengthening ties with China through a program of tours, exchanges and cultural and business collaborations. We are committed to fostering the long-standing and rich cultural connection between our two countries,” said Sophie Galaise, MSO Managing Director.

In May 2018, the MSO toured to China delivering sold-out performances in Guangzhou, Shenzhen, Shanghai, Nanjing, Hangzhou and Beijing. Promoting Australia’s cultural assets to an audience of more than 200 million people through live performance and four concert broadcasts across China, publicity for this engagement reached an estimated 1.56 billion people.

In Australia, the MSO’s East Meets West artistic program – including its annual Chinese New Year concert – features many of China’s high profile artists performing with the MSO and demonstrates the company’s ongoing commitment to building cultural understanding between Australia and China.

Recognised as a key player in promoting bi-lateral relationships between Australia and China, the MSO amplifies opportunities through strategic partnerships and collaboration. In 2019, the MSO signed a four year agreement with the National Centre for Performing Arts Beijing (2019 to 2022); and four year agreement with the Shanghai Philharmonic Orchestra (2019 to 2022). In 2018, the MSO signed a partnership agreement with Lendlease China; and 10 year Australian exclusive partnership with international classical content distribution giant, UNITEL which distributed the MSO’s 2019 Chinese New Year Concert to broadcast into China.

For 26 years the AustCham Westpac Australia-China Business Awards have celebrated outstanding examples of Australia-China business excellence. In 2019, over 190 submissions were received from small entrepreneurs through to large publicly-listed companies across a broad range of sectors.